OUR PURPOSE
Living in modern society makes us forget what it means to be a man.
In an age when the definition of masculinity is forgotten, ask yourself this:
Is the mediocre life enough for you?
Do you have a burning desire to climb to the top, whatever it takes?
To truly be a man is to strive for greatness in every aspect of life – physically, financially, and socially to name a few…
However, more often than not, people tend to overlook the value of good physical appearance.
We understand the importance of a man’s presentation to the world.
For an improved presentation earns better relationships, more opportunities and unwavering self confidence.
We believe every man deserves the opportunity to transform themselves into their peak of their potential.
So at SHERA, at the heart of everything we do, our mission is to help you make your transformative journey of becoming a masculine man, ready to conquer the world.
MY STORY
Growing up without a father figure, I know how hard it is to maintain a masculine frame and to live according to your core values in the 21st century.
Simply put, I had no one to guide me. I wasn’t ever taught how a man should hold his frame and live according to his values, let alone the basics like simple grooming techniques and how to present myself.
At just 10 years old, I lost my father to cancer, and only five years later, at age 15 I devastatingly lost my uncle to suicide. As I look back at those life events, it filled me with great pain and suffering, but it was the same adversity that pushed me to strengthen myself into the man I am today.
The products at SHERA were made to help you transform your masculine frame, the way I wished I was able to when I was younger. I truly believe our products will guide you on your journey to maxing out your potential, looks wise and in embracing your untapped masculinity.
Navdeep Singh Jutla
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In the past, I’ve always been hesitant to buy beard oil products due to the fear of being overpromised and not delivering to my expectations. However, when I was recommended by a good friend to mine to try out SHERA beard care products, it completely exceeded my expectations. It smells great, lasted me good time and the beard oil actually makes my beard look and feel great. I was previously using Bulldog products for my beard oil. Although, they were cheaper I found the quality wasn’t quite what I expected but after using SHERA products, I haven’t gone back to Bulldog. Will definitely be re-ordering SHERA products for my beard grooming going forward and highly recommend anyone to use SHERA if you want to improve your grooming and beard game. Honestly, if you need a product to up your beard game, SHERA is definitely the right product for you and worth every penny! Don’t let the prices put you off, the premium quality that SHERA offers will make this investment 100% worth it for you in the long-term. I’ve seen a massive improvement in my self confidence and self esteem after using SHERA products and the smell is so good!
Baz Kannan
8 May 2024 -
Really good quality products, great smelling oils and lasting for hours!
Subhan Shan
3 March 2025 -
Super lightweight and smells amazing. I used to find my beard was quite itchy and it hindered my beard growth progress. ever since using shera bear care my beard has been able to grow exceptionally well. also very safe to use on sensitive skin. great for people who may be acne prone.
Prath Vk
8 April 2024 -
The oils are of high quality and smell intoxicating. Not to mention, the packaging feels exquisitely premium. I would not look past Shera Beard Care.
Advait Kuravi
27 March 2025 -
I’ve always had a love hate relationship with the beard oils I have used however Shera beard care ticks all the boxes. Quality is not compromised and the fragrance is everlasting. Highly recommend this brand and its products to all!
Harsa Ghatoray
3 February 2025 -
Implementing both the slick alpha and sandalwood oils as well as the much needed serum has most certainly rejuvenated my beard as a whole. Skeptical before implementing, to be frank I was unsure whether I would get results from using the products daily, however I was proved wrong as consistency of applying these oils, has proved to be a game changer in my growth as well as neat texture I strongly advise you all to invest in the amazing oils if you want a holistic change in your beard game 10/10
Qasim Kanani
8 May 2024 -
Amazing beard oil and smells really good too. Perfect purchase, will be coming back again soon!
Asad Gill
8 May 2024 -
Excellent product! Highly recommended, Alpha and Sandalwood are both amazing 💫
Ravi Gore
8 May 2024 -
Amazing products, have seen a great improvement in my beard since using them.
Haroon Yousaf
8 May 2024 -
Ordered the Sandalwood and creed beard oil of Nav at Shera beard care and fell in love with it. Delivery was quick and communication was on point. Definitely recommend 💯
Ishaan Singh
3 February 2025