About us

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About us

OUR PURPOSE

Living in modern society makes us forget what it means to be a man.

In an age when the definition of masculinity is forgotten, ask yourself this:

Is the mediocre life enough for you?

Do you have a burning desire to climb to the top, whatever it takes?

To truly be a man is to strive for greatness in every aspect of life – physically, financially, and socially to name a few…

However, more often than not, people tend to overlook the value of good physical appearance.

We understand the importance of a man’s presentation to the world.

For an improved presentation earns better relationships, more opportunities and unwavering self confidence.

We believe every man deserves the opportunity to transform themselves into their peak of their potential.

So at SHERA, at the heart of everything we do, our mission is to help you make your transformative journey of becoming a masculine man, ready to conquer the world.

MY STORY

Growing up without a father figure, I know how hard it is to maintain a masculine frame and to live according to your core values in the 21st century.

Simply put, I had no one to guide me. I wasn’t ever taught how a man should hold his frame and live according to his values, let alone the basics like simple grooming techniques and how to present myself.

At just 10 years old, I lost my father to cancer, and only five years later, at age 15 I devastatingly lost my uncle to suicide. As I look back at those life events, it filled me with great pain and suffering, but it was the same adversity that pushed me to strengthen myself into the man I am today.

The products at SHERA were made to help you transform your masculine frame, the way I wished I was able to when I was younger. I truly believe our products will guide you on your journey to maxing out your potential, looks wise and in embracing your untapped masculinity.

Navdeep Singh Jutla

  • The quality is top-tier, with the scent being amazing!!! The customer service is phenomenal, the delivery came within a few business days which was great. Overall, this product has exceeded all expectations i had!!! Thank you Nav for introducing me to this product!

    Aryan Ruparelia Avatar Aryan Ruparelia
    8 May 2024
  • The oils are of high quality and smell intoxicating. Not to mention, the packaging feels exquisitely premium. I would not look past Shera Beard Care.

    Advait Kuravi Avatar Advait Kuravi
    27 March 2025
  • The products from Shera Beard Care are top quality. The beard oils are light weight and smell amazing, and the growth serum is working wonders with my beard. I can see the difference in my beard as it feels thicker and looks much fuller now. I will be buying an another bundle.

    Miraj Lola Avatar Miraj Lola
    18 May 2024
  • Amazing products, special care went into the production of the oils and growth serum and you can really tell. Would 100% recommend to anyone who’s thinking of growing their beard or just needs a good beard oil.

    ssingh619 Avatar ssingh619
    8 May 2024
  • Very premium product. Starts with the excellent ordering and distribution service, with great customer aftercare post purchase. The product itself arrives and is of high quality. Feels like a very premium product and oil. Thanks for a good experience and will be purchasing again.

    Aran Bansal Avatar Aran Bansal
    8 May 2024
  • The first thing that struck me is the look and feel of the product itself - compared to most other competitors, it is very high-end and premium. I very much like the sandalwood oil, which uses a variety of pure completely natural oils as listed in the ingredients on the bottle, and has been carefully formulated to leave the beard and skin feeling moisturised and hydrated for the entire day. Well worth its value and would highly recommend!

    Jasvir Hunjan Avatar Jasvir Hunjan
    8 May 2024
  • Excellent product! Highly recommended, Alpha and Sandalwood are both amazing 💫

    Ravi Gore Avatar Ravi Gore
    8 May 2024
  • Without a doubt recommend this beard oil! Unlike the other beard oils i’ve tried in the past, Shera beard care outweighed them vastly. The oil itself makes my beard feel smooth and great whilst providing that beautiful long lasting scent that lacks in other beard oils out there. Definitely recommend this product 100%. Don’t miss out!!

    Kirpa Bahra Avatar Kirpa Bahra
    3 March 2025
  • Amazing beard oil, scents of the oils are brilliant, unlike your typical beard oils. actually good quality beard products and if you need some good fragrance grab that aswell!!

    armaan yousaf Avatar armaan yousaf
    8 April 2024
  • Bought the beard oil alpha and cologne bundle and no regrets. The beard oil is light and makes my beard look shiny and healthy. Also the bundle was at a great price and definitely not one to miss. Loving my purchase at the moment.

    Avish Chaudhary Avatar Avish Chaudhary
    8 April 2024

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