OUR PURPOSE
Living in modern society makes us forget what it means to be a man.
In an age when the definition of masculinity is forgotten, ask yourself this:
Is the mediocre life enough for you?
Do you have a burning desire to climb to the top, whatever it takes?
To truly be a man is to strive for greatness in every aspect of life – physically, financially, and socially to name a few…
However, more often than not, people tend to overlook the value of good physical appearance.
We understand the importance of a man’s presentation to the world.
For an improved presentation earns better relationships, more opportunities and unwavering self confidence.
We believe every man deserves the opportunity to transform themselves into their peak of their potential.
So at SHERA, at the heart of everything we do, our mission is to help you make your transformative journey of becoming a masculine man, ready to conquer the world.


MY STORY
Growing up without a father figure, I know how hard it is to maintain a masculine frame and to live according to your core values in the 21st century.
Simply put, I had no one to guide me. I wasn’t ever taught how a man should hold his frame and live according to his values, let alone the basics like simple grooming techniques and how to present myself.
At just 10 years old, I lost my father to cancer, and only five years later, at age 15 I devastatingly lost my uncle to suicide. As I look back at those life events, it filled me with great pain and suffering, but it was the same adversity that pushed me to strengthen myself into the man I am today.
The products at SHERA were made to help you transform your masculine frame, the way I wished I was able to when I was younger. I truly believe our products will guide you on your journey to maxing out your potential, looks wise and in embracing your untapped masculinity.
Navdeep Singh Jutla
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The products work LIKE MAGIC 🔥🔥 used some of the oil consistently for the past couple weeks and ALREADY I'm starting to feel a softer and more nourished beard... using the serum helped me FINALLy grow hair under my mouth - that too ONLY after 3 weeks of usage, WITHOUT ANY DERMA ROLLERS OR ANYTHING OF THAT SORT ☝🏽☝🏽 Keep smashing it Nav - you've developed an ethical brand with amazing products bro - can't wait to see this journey blossom further 👊🏽♥️
Hasnain Jafer
8 April 2024 -
The product is very good, high quality and smells great. Amazing idea and will definitely be reordering soon! All the best.
Amar Virdi
8 May 2024 -
Amazing oils i can feel a massive improvement in my beard
abdullah ejaz
8 May 2024 -
The oils are of high quality and smell intoxicating. Not to mention, the packaging feels exquisitely premium. I would not look past Shera Beard Care.
Advait Kuravi
27 March 2025 -
Amazing beard oil and smells really good too. Perfect purchase, will be coming back again soon!
Asad Gill
8 May 2024 -
Great Quality Beard Oil with a Fantastic Scent! I've been using Shera Beard Care’s beard oil for a few weeks now, and I’m really impressed. First off, the scent is amazing – it’s not overpowering, just a subtle, fresh fragrance that lasts throughout the day. It adds a nice touch without being too much. As for the oil itself, it absorbs well into the beard, leaving it soft and well-moisturized without feeling greasy. My beard looks fuller and healthier, and the texture is much smoother. I also appreciate how the oil doesn’t cause any irritation or dryness, which I've had issues with from other brands before. If you're looking for a high-quality beard oil that smells great and does the job, I highly recommend giving Shera Beard Care a try!
Navjot Singh
3 February 2025 -
Without a doubt recommend this beard oil! Unlike the other beard oils i’ve tried in the past, Shera beard care outweighed them vastly. The oil itself makes my beard feel smooth and great whilst providing that beautiful long lasting scent that lacks in other beard oils out there. Definitely recommend this product 100%. Don’t miss out!!
Kirpa Bahra
3 March 2025 -
Great beard oils and serums and fast efficient shipping with top quality service
Arran Mehtam
8 May 2024 -
I’ve always had a love hate relationship with the beard oils I have used however Shera beard care ticks all the boxes. Quality is not compromised and the fragrance is everlasting. Highly recommend this brand and its products to all!
Harsa Ghatoray
3 February 2025 -
Been using the beard serum after getting dry skin with monoxidl. Results are coming through. Good stuff.
Ridhwaan Ali
3 March 2025