About us

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About us

OUR PURPOSE

Living in modern society makes us forget what it means to be a man.

In an age when the definition of masculinity is forgotten, ask yourself this:

Is the mediocre life enough for you?

Do you have a burning desire to climb to the top, whatever it takes?

To truly be a man is to strive for greatness in every aspect of life – physically, financially, and socially to name a few…

However, more often than not, people tend to overlook the value of good physical appearance.

We understand the importance of a man’s presentation to the world.

For an improved presentation earns better relationships, more opportunities and unwavering self confidence.

We believe every man deserves the opportunity to transform themselves into their peak of their potential.

So at SHERA, at the heart of everything we do, our mission is to help you make your transformative journey of becoming a masculine man, ready to conquer the world.

MY STORY

Growing up without a father figure, I know how hard it is to maintain a masculine frame and to live according to your core values in the 21st century.

Simply put, I had no one to guide me. I wasn’t ever taught how a man should hold his frame and live according to his values, let alone the basics like simple grooming techniques and how to present myself.

At just 10 years old, I lost my father to cancer, and only five years later, at age 15 I devastatingly lost my uncle to suicide. As I look back at those life events, it filled me with great pain and suffering, but it was the same adversity that pushed me to strengthen myself into the man I am today.

The products at SHERA were made to help you transform your masculine frame, the way I wished I was able to when I was younger. I truly believe our products will guide you on your journey to maxing out your potential, looks wise and in embracing your untapped masculinity.

Navdeep Singh Jutla

  • Great beard oils and serums and fast efficient shipping with top quality service

    Arran Mehtam Avatar Arran Mehtam
    8 May 2024
  • The product is very good, high quality and smells great. Amazing idea and will definitely be reordering soon! All the best.

    Amar Virdi Avatar Amar Virdi
    8 May 2024
  • The products from Shera Beard Care are top quality. The beard oils are light weight and smell amazing, and the growth serum is working wonders with my beard. I can see the difference in my beard as it feels thicker and looks much fuller now. I will be buying an another bundle.

    Miraj Lola Avatar Miraj Lola
    18 May 2024
  • Amazing products, have seen a great improvement in my beard since using them.

    Haroon Yousaf Avatar Haroon Yousaf
    8 May 2024
  • Would highly recommend this product. Worked brilliantly for me. Has definitely improved my beard. Very impressive.

    haz haroon Avatar haz haroon
    8 May 2024
  • Alpha oil bangs

    Control Account Avatar Control Account
    8 May 2024
  • Amazing high quality beard oil. Definitely recommend for anyone looking to improve their beard.

    Harshal Nathoo Avatar Harshal Nathoo
    8 April 2024
  • High quality, premium products that will absolutely transform your beard if you’re looking to grow one with amazing scents Using their beard oils has made my beard go from dry and patchy to soft and silky in literally a few weeks, I was shocked myself. They use only natural ingredients and their products are an absolute gem for their price. Worth every penny.

    Abu Mehmood Avatar Abu Mehmood
    8 May 2024
  • Amazing products, special care went into the production of the oils and growth serum and you can really tell. Would 100% recommend to anyone who’s thinking of growing their beard or just needs a good beard oil.

    ssingh619 Avatar ssingh619
    8 May 2024
  • Amazing beard oil, scents of the oils are brilliant, unlike your typical beard oils. actually good quality beard products and if you need some good fragrance grab that aswell!!

    armaan yousaf Avatar armaan yousaf
    8 April 2024

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