OUR PURPOSE
Living in modern society makes us forget what it means to be a man.
In an age when the definition of masculinity is forgotten, ask yourself this:
Is the mediocre life enough for you?
Do you have a burning desire to climb to the top, whatever it takes?
To truly be a man is to strive for greatness in every aspect of life – physically, financially, and socially to name a few…
However, more often than not, people tend to overlook the value of good physical appearance.
We understand the importance of a man’s presentation to the world.
For an improved presentation earns better relationships, more opportunities and unwavering self confidence.
We believe every man deserves the opportunity to transform themselves into their peak of their potential.
So at SHERA, at the heart of everything we do, our mission is to help you make your transformative journey of becoming a masculine man, ready to conquer the world.
MY STORY
Growing up without a father figure, I know how hard it is to maintain a masculine frame and to live according to your core values in the 21st century.
Simply put, I had no one to guide me. I wasn’t ever taught how a man should hold his frame and live according to his values, let alone the basics like simple grooming techniques and how to present myself.
At just 10 years old, I lost my father to cancer, and only five years later, at age 15 I devastatingly lost my uncle to suicide. As I look back at those life events, it filled me with great pain and suffering, but it was the same adversity that pushed me to strengthen myself into the man I am today.
The products at SHERA were made to help you transform your masculine frame, the way I wished I was able to when I was younger. I truly believe our products will guide you on your journey to maxing out your potential, looks wise and in embracing your untapped masculinity.
Navdeep Singh Jutla
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High quality, premium products that will absolutely transform your beard if you’re looking to grow one with amazing scents Using their beard oils has made my beard go from dry and patchy to soft and silky in literally a few weeks, I was shocked myself. They use only natural ingredients and their products are an absolute gem for their price. Worth every penny.
8 May 2024 -
Truly high quality products 👌. Sandalwood is my favourite in particular. Look forward to seeing more products from Shera to release in the near future 🙌
8 May 2024 -
The quality is top-tier, with the scent being amazing!!! The customer service is phenomenal, the delivery came within a few business days which was great. Overall, this product has exceeded all expectations i had!!! Thank you Nav for introducing me to this product!
8 May 2024 -
The product is very good, high quality and smells great. Amazing idea and will definitely be reordering soon! All the best.
8 May 2024 -
Amazing products, have seen a great improvement in my beard since using them.
8 May 2024 -
Bought the beard oil alpha and cologne bundle and no regrets. The beard oil is light and makes my beard look shiny and healthy. Also the bundle was at a great price and definitely not one to miss. Loving my purchase at the moment.
8 April 2024 -
The products work LIKE MAGIC 🔥🔥 used some of the oil consistently for the past couple weeks and ALREADY I'm starting to feel a softer and more nourished beard... using the serum helped me FINALLy grow hair under my mouth - that too ONLY after 3 weeks of usage, WITHOUT ANY DERMA ROLLERS OR ANYTHING OF THAT SORT ☝🏽☝🏽 Keep smashing it Nav - you've developed an ethical brand with amazing products bro - can't wait to see this journey blossom further 👊🏽♥️
8 April 2024 -
Great beard oils and serums and fast efficient shipping with top quality service
8 May 2024 -
Alpha oil bangs
8 May 2024 -
Excellent product! Highly recommended, Alpha and Sandalwood are both amazing 💫
8 May 2024