OUR PURPOSE
Living in modern society makes us forget what it means to be a man.
In an age when the definition of masculinity is forgotten, ask yourself this:
Is the mediocre life enough for you?
Do you have a burning desire to climb to the top, whatever it takes?
To truly be a man is to strive for greatness in every aspect of life – physically, financially, and socially to name a few…
However, more often than not, people tend to overlook the value of good physical appearance.
We understand the importance of a man’s presentation to the world.
For an improved presentation earns better relationships, more opportunities and unwavering self confidence.
We believe every man deserves the opportunity to transform themselves into their peak of their potential.
So at SHERA, at the heart of everything we do, our mission is to help you make your transformative journey of becoming a masculine man, ready to conquer the world.
MY STORY
Growing up without a father figure, I know how hard it is to maintain a masculine frame and to live according to your core values in the 21st century.
Simply put, I had no one to guide me. I wasn’t ever taught how a man should hold his frame and live according to his values, let alone the basics like simple grooming techniques and how to present myself.
At just 10 years old, I lost my father to cancer, and only five years later, at age 15 I devastatingly lost my uncle to suicide. As I look back at those life events, it filled me with great pain and suffering, but it was the same adversity that pushed me to strengthen myself into the man I am today.
The products at SHERA were made to help you transform your masculine frame, the way I wished I was able to when I was younger. I truly believe our products will guide you on your journey to maxing out your potential, looks wise and in embracing your untapped masculinity.
Navdeep Singh Jutla
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Amazing beard oil, scents of the oils are brilliant, unlike your typical beard oils. actually good quality beard products and if you need some good fragrance grab that aswell!!
armaan yousaf
8 April 2024 -
Amazing beard oil and smells really good too. Perfect purchase, will be coming back again soon!
Asad Gill
8 May 2024 -
Been using the beard serum after getting dry skin with monoxidl. Results are coming through. Good stuff.
Ridhwaan Ali
3 March 2025 -
I’ve always had a love hate relationship with the beard oils I have used however Shera beard care ticks all the boxes. Quality is not compromised and the fragrance is everlasting. Highly recommend this brand and its products to all!
Harsa Ghatoray
3 February 2025 -
Would highly recommend this product. Worked brilliantly for me. Has definitely improved my beard. Very impressive.
haz haroon
8 May 2024 -
Alpha oil bangs
Control Account
8 May 2024 -
Excellent product! Highly recommended, Alpha and Sandalwood are both amazing 💫
Ravi Gore
8 May 2024 -
Really good quality products, great smelling oils and lasting for hours!
Subhan Shan
3 March 2025 -
The product is very good, high quality and smells great. Amazing idea and will definitely be reordering soon! All the best.
Amar Virdi
8 May 2024 -
Truly high quality products 👌. Sandalwood is my favourite in particular. Look forward to seeing more products from Shera to release in the near future 🙌
M M
8 May 2024